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At Champions + Legends (C+L) we know what it takes to become legendary. We know the blood, sweat and tears that come with the journey. We know the dedication and resilience it takes to keep going, to push past doubt and fear, and to ultimately emerge victorious. We are committed to a systematic process to improve every day and we define success by our ability to prepare, perform, recover and repeat.
We started C+L because we believe in the power of CBD not only to help improve athletic performance but because of its potential to improve overall health and wellness through active recovery. Our belief in CBD isn’t just marketing, it comes from personal experience. Our founder, a former powerlifter dealing with numerous injuries after years of training, was searching for a natural and effective alternative for relief of muscle pain and inflammation. He was tired of risking long-term health consequences with the continued use of prescription and over-the-counter medications, so he turned to CBD supplements. Despite seeing some early results, he was unsatisfied with the efficacy of low dose CBD producs, so he set out he sought to create supplements that were high-potency, rigorously tested, and which leveraged the science of the entourage effect in which the full spectrum of naturally-occuring plant compounds work together such that the whole is the sum of its parts.
What began as a personal solution turned into a mission as he experienced the benefits of high-potency, full-spectrum CBD and the dramatic effect it had on his body’s ability to address muscle pain and inflammation to achieve recovery. Recognizing that athletes of all types face similar challenges and could benefit from the power of CBD, an idea took shape and C+L was born.
We are using the lessons we’ve learned through our experiences in the North American CBD industry to launch custom product formulations that will enable you to continue pushing forward and achieving personal bests. We take this mission very seriously, committing ourselves to the highest standards at every stage in the process, including the independent testing of our product six times throughout the manufacturing process.
Our team is composed of athletes of all types. We are runners, crossfitters, climbers, skiers, weight lifters and everything in between. In short: we are our customers, and we have developed products we are proud to use ourselves. And we’re not alone: our team of athlete ambassadors represent a broad range of sports and athletic styles and each of them possesses the heart and mindset of a champion - relentless in the pursuit of excellence. The common thread among all of us is our dedication to achieving our personal best through sport and athleticism. We are committed to our health and seek to optimize our physical and mental well being for optimal performance. In doing so, we are constantly seeking an edge and believe CBD can catalyze our daily training regimen in support of our goals.
We look to elite athletes in sport as inspiration, recognizing their discipline and passion as critical components of their success. We’ve made the conscious decision to focus on individuals who remain committed to training and competing, and in doing so we are able to constantly refine and iterate on our approach so that we can provide the very best CBD solutions on the market.